Behavioral Intention and Level of Usage on Convergence Media training Platform on Journalism University Students of Private Universities in Sichuan, China

This study aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents. Taking into account the development of the convergence media training platform, the Theory of Planned Behavior, the Technology Acceptance Model, and the Unified Theory of Plan and Technology Acceptance and Use were set out. The relationship between seven variables including Perceived Usefulness, Perceived Ease of Use, Attitude, Performance Expectation, Behavioral Intention, Social Impact, and Use Behavior was hypothesized. Four hundred and eighty (480) students from three colleges in Sichuan, China were the research samples. The Structural Equation Model (SEM) was utilized to examine the relationship between the variables. Moreover, the consequence revealed that most variables except the relationship between Perceived Ease of Use and Perceived Usefulness as well as Perceived Ease of Use and Attitude did not find a relationship among them. It is possible that students did not find the media convergence platform to be beneficial or simple to operate. In turn, It had no positive influence on attitudes. Hence, it is recommended that teachers and relevant departments strengthen communication and contact with the industry, provide students with more professional teaching content and practical skills training, cultivate a positive social environment, and enhance students' learning attitude and learning efficiency

PARENTS PERSPECTIVES ON HOMESCHOOLING MANAGEMENT MODEL IN BANGKOK, THAILAND

The objectives of this study were to 1) investigate the reasons for choosing homeschooling of the Thai families in Bangkok; 2) explore the different activities or forms of Thai homeschooling families choose to engage their children in Bangkok; and 3) identify the social interaction skills of the homeschooled children from the Thai families in Bangkok; 4) study the academic outcome of the homeschooled children from the Thai families in Bangkok. The research was conducted with 44 Thai homeschooling families in Bangkok. The sample were families who chose to homeschool the children. The sampling technique was non-probability sampling method with purposive sampling plan to recruit samples to participate in the study. The open-ended questions were applied as the research instrument. The content validity with the S-CVI procedure was applied to measure the validity of the question items. The rating of 1.00, which was suitable for evaluating the content validity of the questions was revealed to ensure that the questions were valid. All 44 families had completed the questions. Among them, there were additional in-depth interviews with 10 families. The results from the qualitative data showed that the homeschooling families were generally satisfied with their children’s performance and learning outcome. Feedback from both the children and the parents suggest that homeschooling is more flexible and easier to adapt to different needs and situations of children while comparing to formal school system

FACTORS INFLUENCING THE ACCEPTANCE OF BLENDED LEARNING BY EARLY CHILDHOOD UNDERGRADUATE STUDENTS

The mixed-method research approach was applied to explore early childhood major students' levels of acceptance and attitudes towards blended learning based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) and College and University Classroom Environment Inventory (CUCEI). Three hundred sixty-three undergraduate early childhood major students in China participated in the study. The Structural Equation Modeling (SEM) analysis was used to determine which variables in the UTAUT2 and CUCEI significantly impacted blended learning acceptance. The interview data supplemented the findings of the quantitative data. It was found that social influence and classroom environment significantly impacted blended learning acceptance. Results also indicated that blended learning is more likely to be accepted and used because of the ease of its use and the convenience it offers, as well as promoting a better social and classroom environment. However, the blended learning acceptance was not correlated with performance expectancy, effort expectancy, hedonic motivation, facilitating condition, and price value. Based on these findings, the researcher provided suggestions for decision-makers regarding using and accepting blended learning in their institutions. Administrators and educators can use this study's findings to guide their implementation and improvement of blended learning

Development of A Model of Technology Integration at A K-12 Level

There is no doubt that the way people live, interact, communicate, and conduct business changes dramatically. This change is known as the "digital revolution," which refers to the progression of technology from analogue, electrical, and mechanical tools to the digital tools accessible today. Furthermore, technology has begun to alter education, influencing how learners gain the skill sets required to prepare for future education and a profession and how educators use digital technological instructional strategies to educate. Various studies have been published that address the challenges to technology integration and, of course, the efficacy of technology in the classroom. This research attempts to develop a method to comprehend the influence of technology integration on educators' teaching performance at a private K-12 school in Hanoi City. The respondents of this study consist of fifty (50) educators who apply educational technology in their teaching. The findings revealed that all with the teaching performance measured, educators were described as very satisfactory. The study's results demonstrated that technology integration had a considerable influence on teaching performance. It is suggested that School Leaders continue to offer programs, seminars, and training workshops on technology integration to improve educators' performance

Students’ behavioral intention on interactive video in primary Cinematography of Art Universities in Chengdu, China

The emergence of the COVID-19 has made some traditional classroom teaching impossible. Therefore, online teaching has become a compelling choice for higher education in China. However, the shortcomings of the weak sense of communication in online teaching leads to poor teaching quality. Especially in the cinematography major, as a highly practical major, online teaching methods cannot achieve the purpose of teaching. The emergence of interactive video technology has brought a turning point for this kind of practical professional network teaching. The study was to explore the effect of using interactive video in major cinematography classrooms and the acceptance of students. The theoretical basis of this research is the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT). The variables are perceived usefulness, perceived ease of use, attitude, social influence, self-efficacy, and behavioral intention. The 480 questionnaires were distributed to students from three universities.  The data analysis was based on 451 valid questionnaires returned. The Structural Equation Model (SEM) SEM was used to validate the research hypothesis to determine the relationship between variables. The findings indicate that all six hypotheses proposed in this study are supported. The results showed that students' perceived ease of use when using interactive videos for learning directly affect their perceptions on the usefulness of interactive videos. Perceived ease of use and perceived usefulness directly impact attitude; that is, when students perceived that the interactive video is easy to operate or helpful, it positively affect their attitude towards interactive video. In addition, attitude, self-efficacy, and social influence are the three influencing factors in predicting students' behavioral intentions. The research results would promote the widespread use of interactive video in higher education by investigating cinematography students' behavioral intentions to use interactive video in professional

Factors Influencing Visual Communication Design Students’ Satisfaction Toward Tencent Meeting of Online Class at a Public University in Chengdu, China

Purpose: The purpose of this paper is to examine the factors influencing visual communication design students’ satisfaction toward Tencent Meeting of online class at a public university in Chengdu, China. Research design, data and methodology: The research methodology used in this study was quantitative research and questionnaire to collect data. Based on the review of prior literature, a model of teacher self-efficacy, student self-regulation, student engagement, and course design/structure pairs with visual communication design students’ satisfaction with using Tencent Meetings for online classes was designed. Sixty valid questionnaires were collected from third-year undergraduate students majoring in visual communication design at a public university in Chengdu. Multiple linear regression was used to analyze the data. Results: The results of the study showed that students’ participation in course design/structure was statistically significant on students’ Tencent conferencing for online classroom satisfaction, p < 0.001. furthermore, the test also found that Teachers’ self-efficacy (β = 0.055, p = 0.487 ), and student self-regulation (β = 0.056, p = 0.492) did not significantly influence Students’ satisfaction towards online class using Tencent meeting. Conclusions: The results of the study showed that most of the visual communication design students were satisfied with the use of Tencent meeting for the online class, and the students could learn, communicate, and collaborate well through this platform, which provided a satisfactory learning experience for the students. Secondly reasonable course design/structure and active student participation are the key factors for student satisfaction, emphasizing the important impact of course design and student participation on online courses, which can be improved through improvements in these areas

A BLENDED PIANO TEACHING MODEL FOR NON-PIANO MUSIC MAJOR STUDENTS IN HUNAN CITY UNIVERSITY

The purpose of this quantitative research is to improve the piano performance skills of the non-piano major sophomore music students in Hunan City University. Based on the Morrison, Ross and Kemp Model (MRK), the researcher selected Sight-Reading, Scales and Arpeggios, Etude and Piano Piece as components of training and assessment to construct the Blended Piano Teaching Model (BPTM). The purposive sampling technique had been employed to select samples and divided into two groups; one was the experimental group with 15 sophomores, and the other was the control group with 15 sophomores from 280 non-piano music majors in the School of Music, Hunan City University. The results revealed that the experimental group using the BPTM statistically significant improve in Sight-Reading, Scales and Arpeggios, Etude and Piano Piece components compared with the control group without applying the BPTM model. Therefore, it was concluded and confirmed that the BPTM was the effective teaching tools in piano teaching for non-piano major music students. As the result, the institutions should consider implementing BPTM as one of the piano teaching strategy.&nbsp

The Application of Virtual Reality Technology to Enhance Students’ Chorus Conducting Performance in a Technology Institute in Southeast China

This research aimed to investigate the effectiveness of the  application  of VR technology as a supplementary tool for enhancing students' chorus conducting performance and determining the students' satisfaction with using VR technology to enhance students' chorus conducting performance. A mixed research design was used for this study:  quasi-experiment as  quantitative research  and  face-to-face interview as qualitative research. The participants in this study were 60 music students at Changshu Institute of Technology. Aged 18- 20 years and are music teacher majors. The participants in the quasi-experiment were divided into two groups: 30 participants for the control group and 30 participants for the experimental group. Ten students were recruited from the experimental group to conduct face-to-face interview. A traditional classroom was used for the control group and blended learning with VR technology integration was developed as a supplement for the experimental group. The researcher employed an independent sample T-test to test the hypotheses and content analysis to analyze qualitative data. The results revealed that four variables had higher scores and there was significant improvement in the conducting skills of students in the experimental group than in the control group. The results revealed that blended learning using VR technology serves as an effective learning tool to improve student chorus conducting performance. The students presented a positive reflection and satisfaction toward using VR technology to enhance students' chorus conducting performance throughout the teaching and learning process

The Intention to Use Telemedicine by Surgical Patients in Response to COVID-19

Objective: This study explored patients’ intention to use telemedicine instead of traveling to a hospital during the current global COVID-19 crisis. The framework focused on the relationships between variables derived from the technology acceptance model and the extended unified theory of acceptance and use of technology model. Materials and Methods: Multistage sampling procedures were applied to recruit samples using nonprobability sampling methods. Adult patients who had undergone surgery at a university hospital participated; all were experienced in using online meeting applications and online payment services in their daily lives. Consent forms and online questionnaires were distributed via a Google Forms link. Results: Between October and December 2021, 502 patients undergoing procedures participated in the study. Five variables—social influence, trust, price, perceived usefulness, and perceived ease of use—significantly impacted intention to use. Perceived ease of use significantly impacted perceived usefulness, with a value of 0.679***. In addition, perceived ease of use indirectly influenced intention to use (impact value, 0.103***). Performance expectancy did not significantly impact intention to use, with an impact value of -0.012. Conclusion: The contributions of this study will enable developers, medical professionals, and marketers to improve telemedicine services to better satisfy patients undergoing surgery and increase their intention to use telemedicine. However, the performance expectancy aspect may not warrant patients’ intention. Additionally, the research is recommended on other potential variables influencing telemedicine utilization, such as psychological expectations, performance expectations, and technical conditions

FACTORS INFLUENCING CONSUMERS PURCHASE INTENTION THROUGHT TIKTOK OF CHANGSHA, CHINA RESIDENTS

The purpose of this study was to identify the factors influencing Changsha residents' purchase intention through TikTok short video platform. The variables used in this research framework including trust, perceived media richness, perceived price fairness, perceived convenience, and perceived host interaction. Purposive sampling technique was employed to recruit 200 respondents in Changsha City to participate in the study. The Multiple Linear Regression analysis was implemented as the statistical analysis. The results revealed that Perceived Media Richness was the most influent factor affecting consumers' shopping through TikTok short video platform for consumers in Changsha District. As a result, it was evident that the online store owners whose marketing their products via TikTok short video platform should emphasis on perceived media richness factor to enhancing consumers’ purchase intention